Beyonce hits Macy’s -Herald Square to promote “Heat”
Posted by Justin | Filed under Beyoncé
Beyonce dazzled her New York fans in this navy blue Rafael Cennamo dress with red slingback stilettos while promoting her latest venture, a fragrance, Heat. Over 500 fans got the chance to meet Beyonce, but of course there was a catch — You had to purchase the $122 USD Heat fragrance set. Industry sources estimate that the fragrance generated about $60,000 in sales in the Macy’s Herald Square store alone yesterday! Terry Lundgren, president, chairman and chief executive officer of Macy’s Inc., said the scent has the potential to be Macy’s number-one fragrance for the year, and was already number one without advertising! Get your business sense on Beyonce!
