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<channel>
	<title>Base Magazine</title>
	<atom:link href="http://basemagazineonline.com/feed" rel="self" type="application/rss+xml" />
	<link>http://basemagazineonline.com</link>
	<description>Your Music. Your Entertainment. Your Base!</description>
	<lastBuildDate>Wed, 09 May 2012 21:01:57 +0000</lastBuildDate>
	<language>en</language>
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		<title>NEWS&#124; BRITNEY SPEARS JOINS  X-FACTOR USA  PANEL</title>
		<link>http://basemagazineonline.com/2012/05/britney-spears/news-britney-spears-joins-x-factor-usa-panel/.</link>
		<comments>http://basemagazineonline.com/2012/05/britney-spears/news-britney-spears-joins-x-factor-usa-panel/.#comments</comments>
		<pubDate>Wed, 09 May 2012 21:01:57 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Britney Spears]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11246</guid>
		<description><![CDATA[Its a official! Britney Spears will be sitting next to L.A Reid and Simon Cowell on the next season of The X-Factor. E! has confirmed that Ms. Spears will receive a cool $1 Million dollars to sit in the judges chair and help America find its next pop superstar. This comes after Simon Cowell cleaned [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2011/04/Britney-Spears-Till-The-World-Ends-Music-VIDEO-Premiere-500x259.jpg"><img class="aligncenter size-full wp-image-9198" title="Britney-Spears-Till-The-World-Ends-Music-VIDEO-Premiere-500x259" src="http://basemagazineonline.com/wp-content/uploads/2011/04/Britney-Spears-Till-The-World-Ends-Music-VIDEO-Premiere-500x259.jpg" alt="" width="500" height="259" /></a>Its a official! <strong><span style="color: #ff6600;">Britney Spears</span></strong> will be sitting next to L.A Reid and Simon Cowell on the next season of<span style="color: #ffffff;"><em> The X-Factor</em></span>. <a href="http://uk.eonline.com/news/its_official_britney_spears_signs_x/312961?cmpid=sn-000000-twitterfeed-365-britney_spears&amp;utm_source=dlvr.it&amp;utm_medium=twitter&amp;utm_campaign=twitterfeed_celebrities_britney_spears&amp;dlvrit=283886">E!</a> has confirmed that Ms. Spears will receive a cool $1 Million dollars to sit in the judges chair and help America find its next pop superstar. This comes after <strong><span style="color: #800000;">Simon Cowell</span></strong> cleaned house at the end of season one, firing judges Paula Abdul and Nicole Scherzinger and host Steve Jones.<br />
<img class="aligncenter" src="http://i40.tinypic.com/a44f93.gif" alt="" width="200" height="225" /></p>
<p>Nonetheless, while this a great promo move can you imagine the amazingly awkward moments that are sure to a occur when <strong><span style="color: #ff6600;">Britney</span></strong> tells someone their performance lacked energy or they were missing stage presence? Ever since her breakdown a few years back, Spears has lost all sense of the outgoing personality she once had and moreover, her own stage shows now include little more than half-assed arm choreography and lip-synced vocals. I suppose the ratings will make it all worthwhile! Will you be tuning into Ms. Spears&#8217; on<em> X-Factor</em> this fall? Sound off below!</p>
<p>&nbsp;</p>
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		<title>CHECK THIS OUT &#124; JAI PAUL &#8220;JASMINE&#8221;</title>
		<link>http://basemagazineonline.com/2012/05/music/check-this-out-jai-paul-jasmine/.</link>
		<comments>http://basemagazineonline.com/2012/05/music/check-this-out-jai-paul-jasmine/.#comments</comments>
		<pubDate>Wed, 09 May 2012 20:45:14 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11240</guid>
		<description><![CDATA[We&#8217;ve been in the UK for the past couple of months, so we&#8217;re getting hip to all the tunes and artists the folks on this of the pond are loving, which includes a new artist: Jai Paul. Some of you are already inadvertently familiar with the songwriter and record producer, who hails from the London area of  Rayners [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone" src="http://static.guim.co.uk/sys-images/Music/Pix/pictures/2010/5/10/1273499256262/Jai-Paul-006.jpg" alt="" width="460" height="276" /></p>
<p style="text-align: left;">We&#8217;ve been in the UK for the past couple of months, so we&#8217;re getting hip to all the tunes and artists the folks on this of the pond are loving, which includes a new artist: <strong><span style="color: #800080;">Jai Paul</span></strong>.</p>
<p>Some of you are already inadvertently familiar with the songwriter and record producer, who hails from the London area of  Rayners Lane, from his vocal sample at the beginning of  <strong><span style="color: #00ccff;">Beyoncé&#8217;s</span></strong> energizing, Afro beat inspired diddy &#8220;<strong><span style="color: #ffffff;">End of Time</span></strong>&#8220;. The clever &#8220;Don&#8217;t Fuck With Me, Don&#8217;t Fuck Me&#8221; refrain sampled in the song is taken from his song &#8220;BTSTU&#8221; which hit the net in March of last year.</p>
<p>Quickly snatched up by XL Recordings, home to acts like Adele, The xx and Tyler the creator, the enigmatic 23 year old has been avoiding the press like the plague and luxuriating in the mystery of it all as he prepares his debut album.</p>
<p>Paul signature seems sound seems to be a warm and unfortunately unintelligible  falsetto vocal that calls to mind the vocal aesthetic of the likes of Maxwell and and Robin Thicke. Its his productions however, that set the Brit apart: warbling bass and synth riffs, clean drums create a smooth hybrid between digital and analogue and an undeniable groove. Check out &#8220;<strong><span style="color: #800080;">Jasmine&#8221;</span></strong> below!</p>
<p><iframe src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F41479635&amp;auto_play=false&amp;show_artwork=true&amp;color=be00ff" frameborder="no" scrolling="no" width="100%" height="166"></iframe></p>
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		<title>BEYONCE GETS HONORED AS &#8220;MOST BEAUTIFUL WOMAN&#8221; BY PEOPLE MAGAZINE</title>
		<link>http://basemagazineonline.com/2012/04/beyonce/beyonce-gets-honored-as-most-beautiful-woman-by-people-magazine/.</link>
		<comments>http://basemagazineonline.com/2012/04/beyonce/beyonce-gets-honored-as-most-beautiful-woman-by-people-magazine/.#comments</comments>
		<pubDate>Wed, 25 Apr 2012 22:03:19 +0000</pubDate>
		<dc:creator>Roneil</dc:creator>
				<category><![CDATA[Beyoncé]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11222</guid>
		<description><![CDATA[Congrats to Beyonce for making the top of the list for People magazine&#8217;s &#8220;Most Beautiful Woman.&#8221; The new mom was quoted in People as saying, &#8220;I feel more beautiful than I&#8217;ve ever felt because I&#8217;ve given birth. I have never felt so connected, never felt like I had such a purpose on this Earth.&#8221; This [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/Beyonce-People-Magazine-Most-Beautiful-2.jpg"><img class="aligncenter size-full wp-image-11223" title="Beyonce-People-Magazine-Most-Beautiful-2" src="http://basemagazineonline.com/wp-content/uploads/2012/04/Beyonce-People-Magazine-Most-Beautiful-2.jpg" alt="" width="500" height="375" /></a></p>
<p>Congrats to <span style="color: #00ffff;"><strong>Beyonce</strong></span> for making the top of the list for <em>People</em> magazine&#8217;s<span style="color: #ff00ff;"> &#8220;Most Beautiful Woman.&#8221;</span> The new mom was quoted in<em> People</em> as saying, <span style="color: #ffffff;">&#8220;I feel more beautiful than I&#8217;ve ever felt because I&#8217;ve given birth. I have never felt so connected, never felt like I had such a purpose on this Earth.&#8221;</span> This is only the second time a black woman has graced the cover with Halle Berry being the first. It&#8217;s interesting to see what society considers beautiful or not and that there&#8217;s even a ranking that publicizes it so people can judge for themselves. Take a look at the video below, which features behind-the-scenes footage of the photo shoot and let us know if you agree with<em> People&#8217;s</em> decision.</p>
<p><iframe src="http://www.youtube.com/embed/WxmDH14tP-k" frameborder="0" width="420" height="315"></iframe></p>
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		<title>THE WANTED RELEASE &#8220;CHASING THE SUN&#8221; VIDEO AND DEBUT U.S. EP</title>
		<link>http://basemagazineonline.com/2012/04/new-videos/the-wanted-release-chasing-the-sun-video-and-debut-u-s-ep/.</link>
		<comments>http://basemagazineonline.com/2012/04/new-videos/the-wanted-release-chasing-the-sun-video-and-debut-u-s-ep/.#comments</comments>
		<pubDate>Wed, 25 Apr 2012 04:13:13 +0000</pubDate>
		<dc:creator>Roneil</dc:creator>
				<category><![CDATA[Across The Pond Dahhling.]]></category>
		<category><![CDATA[New Music]]></category>
		<category><![CDATA[New Videos]]></category>
		<category><![CDATA[Ron's Picks]]></category>
		<category><![CDATA[The Wanted]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11209</guid>
		<description><![CDATA[Hit boy band The Wanted finally released their self-titled debut U.S. EP today. The EP contains songs from the group&#8217;s first two albums as well as two new songs, &#8220;Satellites&#8221; and &#8220;Chasing The Sun.&#8221;  Along with the EP, the boys decided to treat fans to the music video for their third single, &#8220;Chasing The Sun.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/The-Wanted-CTS-Teaser.jpg"><img class="aligncenter size-full wp-image-11210" title="The-Wanted-CTS-Teaser" src="http://basemagazineonline.com/wp-content/uploads/2012/04/The-Wanted-CTS-Teaser.jpg" alt="" width="550" height="342" /></a></p>
<p>Hit boy band<span style="color: #ffcc00;"><strong> The Wanted</strong></span> finally released their self-titled debut U.S. EP today. The EP contains songs from the group&#8217;s first two albums as well as two new songs, &#8220;Satellites&#8221; and<span style="color: #ff9900;"> &#8220;Chasing The Sun.&#8221;</span>  Along with the EP, the boys decided to treat fans to the music video for their third single, &#8220;Chasing The Sun.&#8221; The video pretty much starts out like all the rest: partying, girls, and clubs. However, towards the end, there&#8217;s a little twist that makes the video a tad more interesting. Take a look below! <span id="more-11209"></span></p>
<p><iframe src="http://www.youtube.com/embed/RFS5N_yAGTo" frameborder="0" width="560" height="315"></iframe></p>
<p>So what&#8217;d you guys think? I definitely like the song a whole lot more after seeing the video and them perform it on <em>The Voice. </em>However, it would have been nice to see them connect the end of the video to what happened as opposed to just walking away into the sunset. Did they turn into vampires? Were they affected at all? Anyhoo, the guys looked great as usual and the song will be a great summer track and continues the energy of<span style="color: #ff0000;"> &#8220;Glad You Came.&#8221;</span> Let us know what you think and be sure to go pick up the EP and support them!!</p>
<p>&nbsp;</p>
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		<title>TELEVISION &#124; ANTM AXES 3 JUDGES + OUR PICKS TO REPLACE THEM!</title>
		<link>http://basemagazineonline.com/2012/04/janet-jackson/television-antm-axes-3-judges-our-picks-to-replace-them/.</link>
		<comments>http://basemagazineonline.com/2012/04/janet-jackson/television-antm-axes-3-judges-our-picks-to-replace-them/.#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:44:16 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Janet Jackson]]></category>
		<category><![CDATA[Tyra Banks]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11199</guid>
		<description><![CDATA[I only have one photo in my head&#8230; and these three gentleman aren&#8217;t in it! News broke today that veteran pannel members of  America&#8217;s Next Top Model fame will NOT be returning for  Cycle 18 of the long running Tyra Banks produced reality show. Banks took to her Facebook to confirm the news stating &#8220;To [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" src="http://www.usmagazine.com/uploads/assets/article_photos/nigel-barker-miss-j-jay-manuel-lg.jpg" alt="" width="467" height="319" /></p>
<p>I only have one photo in my head&#8230; and these three gentleman aren&#8217;t in it! News broke today that veteran pannel members of  <em>America&#8217;s Next Top Model</em> fame will NOT be returning for  Cycle 18 of the long running Tyra Banks produced reality show.</p>
<p>Banks took to her Facebook to confirm the news stating</p>
<blockquote><p>&#8220;To my Nigel Barker, Miss J, and Mr Jay: Thank you for all of our years together on America&#8217;s Next Top Model,&#8221; Banks wrote. &#8220;Working with you is always an absolute pleasure. Excited for what the future holds for us.&#8221;</p></blockquote>
<p>While there doesn&#8217;t seem to be any bad blood between the crew, it&#8217;s interesting nonetheless for the show to can 3 figures who have been integral to the brand since its 2003 inception.</p>
<p>So who would you pick to replace them? Here are our choices!<span id="more-11199"></span></p>
<p style="text-align: center;"><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/kls-lifl-promo-photo-2.jpeg"><img class="aligncenter  wp-image-11200" title="Kimora" src="http://basemagazineonline.com/wp-content/uploads/2012/04/kls-lifl-promo-photo-2.jpeg" alt="" width="360" height="479" /></a><br />
<span style="color: #ffffff;"><strong>Kimora Lee Simmons</strong></span><br />
Age:36<br />
Occupation: Former Model, Creator and Former Chief of <em>Baby Phat</em> Fashions, Fabulous mom of 3.<br />
Who Should She Replace?: Miss J</p>
<p>Top Model fans may remember that Kimora Lee Simmons was a judge in the first season of<em> America&#8217;s Next Top Model</em> but didn&#8217;t return after a scrap with fellow former supermodel Janice Dickinson. With 2 decades of experience in the fashion experience under belt, including a stint as <span style="color: #ff6600;">Karl Lagerfield&#8217;s</span> muse and head designer of the once popular<span style="color: #ffff00;"><em> Baby Phat</em></span> brand, its high time for Kimora&#8217;s return to the ANTM Pannel.</p>
<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/Ellen+Von+Unwerth+Michael+Dweck+Habana+Libre+AvRn0a29PeEl.jpeg"><img class="aligncenter size-full wp-image-11201" title="Ellen Von Unwerth" src="http://basemagazineonline.com/wp-content/uploads/2012/04/Ellen+Von+Unwerth+Michael+Dweck+Habana+Libre+AvRn0a29PeEl.jpeg" alt="" width="429" height="594" /></a></p>
<p style="text-align: center;"><span style="color: #ffffff;"><strong>Ellen von Unwerth</strong></span><br />
Age:58<br />
Occupation: a <em>true</em> noted fashion photographer.</p>
<p style="text-align: center;">Who Should She Replace: Nigel Barker</p>
<p>No shade to Nigel Barker, but Ellen Von Unwerth is a true noted fashion photographer. German born icon is the creative force behind sexy album packaging such as<strong> <span style="color: #800080;">Janet Jackson&#8217;s</span></strong><em> The Velvet Rope</em>, <strong><span style="color: #ff99cc;">Rihanna&#8217;</span></strong>s <em>Rated R</em> and<em> Talk That Talk</em> albums, as well as countless magazines spreads in the likes of Vogue, Marie Claire and Elle.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/90926p5_jackson_b-gr_03.jpeg"><img class="aligncenter  wp-image-11204" title="Janet views Versace" src="http://basemagazineonline.com/wp-content/uploads/2012/04/90926p5_jackson_b-gr_03.jpeg" alt="" width="400" height="748" /></a></p>
<p style="text-align: center;"><span style="color: #ffffff;"><strong> Fran Cooper</strong></span><br />
Age:?<br />
Occupation: Make-Up Artist for Janet Jackson, Britney Spears, Cindy Crawford<br />
Who Should She Replace?: Mr.Jay</p>
<p style="text-align: left;">Fran Cooper has been a noted Make-up Artist for some time now! You&#8217;ve never seen Janet Jackson with a bad make-up job and 9/10x out of ten, Fran is responsible.</p>
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		<title>JANET JACKSON DEBUTS NEW BODY IN NEW NUTRISYSTEM AD</title>
		<link>http://basemagazineonline.com/2012/04/janet-jackson/janet-jackson-debuts-new-body-in-new-nutrisystem-ad/.</link>
		<comments>http://basemagazineonline.com/2012/04/janet-jackson/janet-jackson-debuts-new-body-in-new-nutrisystem-ad/.#comments</comments>
		<pubDate>Thu, 05 Apr 2012 20:06:22 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Janet Jackson]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11196</guid>
		<description><![CDATA[After forcing us to &#8220;Get On It&#8221;  in December of last year with her Nutrisystem partnership, Janet Jackson has debuted her second commercial for the diet food giant showing off her svelte 45 years young body. Get into the commercial below! Janet Looks AMAZING! So what if she can&#8217;t move her face? Her Botox was [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" src="http://i.usatoday.net/communitymanager/_photos/lifeline-live/2012/04/05/janetx-large.jpg" alt="" width="490" height="368" /></p>
<p>After forcing us to &#8220;Get On It&#8221;  in December of last year with her Nutrisystem partnership,<strong><span style="color: #ff6600;"> Janet Jackson</span></strong> has debuted her second commercial for the diet food giant showing off her svelte 45 years young body. Get into the commercial below!<span id="more-11196"></span></p>
<p><center><br />
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<strong><span style="color: #ffffff;">Janet Looks AMAZING!</span></strong> So what if she can&#8217;t move her face? Her Botox was just a lil strong that morning, but don&#8217;t fret, Ms. Jackson still got it! Now can Janet get on a damn studio and record some new records? This body is begging to be in a music video!</p>
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		<title>QUEEN B FORMS THE BEYHIVE FOR ALL OF HER FANS</title>
		<link>http://basemagazineonline.com/2012/04/beyonce/queen-b-forms-the-beyhive-for-all-of-her-fans/.</link>
		<comments>http://basemagazineonline.com/2012/04/beyonce/queen-b-forms-the-beyhive-for-all-of-her-fans/.#comments</comments>
		<pubDate>Thu, 05 Apr 2012 16:00:14 +0000</pubDate>
		<dc:creator>Roneil</dc:creator>
				<category><![CDATA[Beyoncé]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11188</guid>
		<description><![CDATA[&#160; Earlier this week, we hinted that Beyonce would be forming her own social media site for her fans. And *drumroll* the day is finally here!! Today, Queen Bey revealed her new site Beyonce.com and looking at it now it&#8217;s definitely going to stir up a buzz amongst all of her fans. On the site, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/4_album_shoot_gg_009.jpg"><img class="aligncenter size-full wp-image-11193" title="4_album_shoot_gg_009" src="http://basemagazineonline.com/wp-content/uploads/2012/04/4_album_shoot_gg_009.jpg" alt="" width="400" height="534" /></a></p>
<p>&nbsp;</p>
<p>Earlier this week, we hinted that<span style="color: #ff0000;"><strong> Beyonce</strong></span> would be forming her own social media site for her fans. And *drumroll* the day is finally here!! Today, Queen Bey revealed her new site<span style="color: #ff6600;"><strong> Beyonce.com</strong></span> and looking at it now it&#8217;s definitely going to stir up a buzz amongst all of her fans. On the site, Beyonce describes her site as the<span style="color: #ffffff;"> &#8220;Beyhive&#8230;the official fan collective by the fans, for the fans, here for bey.&#8221;</span> There&#8217;s a part of the site that also tells you what kind of Bee you are; you can choose a honeybee, bumblebee, or a digger bee. A nice touch to this site is that Bey actually shares intimate photos of her life on the official tumblr page as well as behind the scenes videos and performances(one of my favorite pics is one of Jay wrapping his arms around her). This is an interesting transition for Bey who&#8217;s kind of shied away from social media over the years and never really taken as full advantage of it as other artists have. Well all that is about to change now so check out the site <a href="http://www.beyonce.com/">here</a> and let us know what kind of Bee you are!</p>
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		<title>NEW VIDEOS &#124; RITA ORA &#8220;R.I.P&#8221;</title>
		<link>http://basemagazineonline.com/2012/04/new-videos/new-videos-rita-ora-r-i-p/.</link>
		<comments>http://basemagazineonline.com/2012/04/new-videos/new-videos-rita-ora-r-i-p/.#comments</comments>
		<pubDate>Wed, 04 Apr 2012 09:58:20 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[New Videos]]></category>
		<category><![CDATA[Rita Ora]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11185</guid>
		<description><![CDATA[While we&#8217;ll have to wait a little longer for the video for Rita Ora&#8217;s debut US Single &#8220;How We Do (Party)&#8221;, peep below for the full official video for her UK Single &#8220;R.I.P&#8221; featuring UK Rapper Tinie Tempah Consisting mostly of beauty shots of Rita, the video isn&#8217;t the most eventful thing in the world [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/rita-ora-rip-597x398.jpg"><img class="aligncenter  wp-image-11167" title="rita-ora-rip-597x398" src="http://basemagazineonline.com/wp-content/uploads/2012/04/rita-ora-rip-597x398.jpg" alt="" width="545" height="363" /></a>While we&#8217;ll have to wait a little longer for the video for<strong><span style="color: #800080;"> Rita Ora&#8217;</span></strong>s debut US Single &#8220;How We Do (Party)&#8221;, peep below for the full official video for her UK Single <strong><span style="color: #00ccff;">&#8220;R.I.P&#8221;</span></strong> featuring UK Rapper <strong><span style="color: #ffffff;">Tinie Tempah</span></strong><span id="more-11185"></span></p>
<p style="text-align: center;"><iframe src="http://www.youtube.com/embed/L1l9WST5lXM" frameborder="0" width="560" height="315"></iframe></p>
<p style="text-align: center;">Consisting mostly of beauty shots of Rita, the video isn&#8217;t the most eventful thing in the world but it serves its purpose. Besides, who wouldn&#8217;t want to watch 3+ minutes of Rita Ora staring seductively into a camera?</p>
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		<title>BEYONCÉ TO JOIN TUMBLR?</title>
		<link>http://basemagazineonline.com/2012/04/beyonce/beyonce-to-join-tumblr/.</link>
		<comments>http://basemagazineonline.com/2012/04/beyonce/beyonce-to-join-tumblr/.#comments</comments>
		<pubDate>Wed, 04 Apr 2012 00:50:54 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Beyoncé]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11180</guid>
		<description><![CDATA[The Beyhive has gone mad upon hearing their queen may be joining one of their favorite destinations! Someone realized that  Beyonce.Tumblr.com has been set up recently! Unfortunately,the blog is password protected at the moment ( and no, neither &#8220;Blue Ivy&#8221;, &#8220;King Bey&#8221; , &#8220;Fuck Keri Hilson&#8221; or &#8220;I Wrote This Song&#8221; unlocked the magical tumblr [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2009/12/beyonce_2264.jpg"><img class="aligncenter size-full wp-image-1787" title="beyonce_2264" src="http://basemagazineonline.com/wp-content/uploads/2009/12/beyonce_2264.jpg" alt="" width="500" height="407" /></a></p>
<p>The Beyhive has gone mad upon hearing their queen may be joining one of their favorite destinations! Someone realized that  <span style="color: #800000;"><strong>Beyonce.Tumblr.com</strong></span> has been set up recently! Unfortunately,the blog is password protected at the moment ( and no, neither &#8220;Blue Ivy&#8221;, &#8220;King Bey&#8221; , &#8220;Fuck Keri Hilson&#8221; or &#8220;I Wrote This Song&#8221; unlocked the magical tumblr kingdom on our attempts), but it&#8217;ll be quite interesting to see if <strong><span style="color: #ffcc00;">Beyoncé</span></strong> chooses to embrace social media with her next promotional endeavors after completely ignoring the medium during promotion for her last album, <em>4</em></p>
<p>Beyoncé is no stranger to tumblr however, she and husband Jay-Z used the platform to debut pictures of their beautiful new born daughter <strong><span style="color: #ff6600;">Blue Ivy</span></strong> a few months back!</p>
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		<title>SHOULD MARY J. BLIGE&#8217;S BURGER KING AD BE PULLED? NO, AND HERE IS WHY</title>
		<link>http://basemagazineonline.com/2012/04/mary-j-blige/should-mary-j-bliges-burger-king-ad-be-pulled-no-and-here-is-why/.</link>
		<comments>http://basemagazineonline.com/2012/04/mary-j-blige/should-mary-j-bliges-burger-king-ad-be-pulled-no-and-here-is-why/.#comments</comments>
		<pubDate>Wed, 04 Apr 2012 00:19:41 +0000</pubDate>
		<dc:creator>Justin</dc:creator>
				<category><![CDATA[Mary J. Blige]]></category>

		<guid isPermaLink="false">http://basemagazineonline.com/?p=11172</guid>
		<description><![CDATA[Twitter and the collective internet were all abuzz this week with criticism for Mary J. Blige&#8217;s new ad for Burger King. The spot featured Blige literally singing the praises of the fast food joint&#8217;s new chicken wrap. However, as the video went viral, quite a few in the black community criticized the ad and labeled [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://basemagazineonline.com/wp-content/uploads/2012/04/maryjblige1.jpg"><img class="aligncenter  wp-image-11173" title="maryjblige1" src="http://basemagazineonline.com/wp-content/uploads/2012/04/maryjblige1.jpg" alt="" width="552" height="309" /></a>Twitter and the collective internet were all abuzz this week with criticism for <strong><span style="color: #800080;">Mary J. Blige&#8217;s</span></strong> new ad for <span style="color: #ffffff;"><strong>Burger King</strong></span>. The spot featured Blige literally singing the praises of the fast food joint&#8217;s new chicken wrap. However, as the video went viral, quite a few in the black community criticized the ad and labeled it as stereotypical.</p>
<p>The ad has since been pulled by<strong><span style="color: #ffffff;"> Burger King</span></strong>, though the company claims the pull is due to music licensing issues with Universal Music Group, the parent company of Mary&#8217;s record label(the chicken wrap song is a remix of Mary&#8217;s &#8220;Don&#8217;t Mind&#8221; off her latest album <em>My Life II</em>).<span id="more-11172"></span></p>
<p>For starters, yes the ad is so hilariously bad but in a weird roundabout way that makes it hilarious good. But no, its not bad because Mary J. Blige, a black woman, is singing about crispy fried chicken. Yes, stereotypes are bad but as a black person, I can honestly say I&#8217;ve never met another black person who has ever uttered a bad word about fried chicken. *Shrugs*</p>
<p>This particular ad wasn&#8217;t a good move for Mary but it has more to do with how Mary and her team have positioned her brand thus far, than it does with racial connotations surrounding black people and chicken. Furthermore, the whole way the commercial was shot makes it seem like we&#8217;re laughing at Mary rather than with her. But again, these aren&#8217;t racial issues, these are branding issues.</p>
<p>Secondly, black folks have been singing about food for the longest! I don&#8217;t recall y&#8217;all complaining when</p>
<p>- <a href="http://www.youtube.com/watch?v=srh_xAH7KdQ">Ella Fitzgerald sang about KFC&#8217;s finger lickin&#8217; good fried chicken in 1982</a></p>
<p>-<a href="http://www.youtube.com/watch?v=FtaS60uIQUc"> We all laughed at McDonalds when they had their R&amp;B McNuggets commercial</a></p>
<p>- <a href="http://www.youtube.com/watch?v=GnZpgpwHPic&amp;feature=related">R&amp;B star Dwele promoted McDonald&#8217;s McCafe line of coffee a few years back</a></p>
<p>You would&#8217;ve thought Mary was selling Watermelon and Grits snack packs the way folks are carrying on. There wouldn&#8217;t be all this commotion if they got a regular singer/actress to sing this part. People need to differentiate their dislike for ad based on the fact that its not a good look for this particular artist from the idea that it wouldn&#8217;t be a good look for any black person to sing it.  As for pulling the ad, what sense does that make? We&#8217;ve all already seen it and even if they don&#8217;t play it on TV, someone is still going to continue to upload it on Youtube so we can laugh. Nonetheless, Mary reportedly pocketed a cool $2 million for this commercial&#8230;.if that&#8217;s setting black people back then by all means, set me back and sign me up!  Excuse me while I spend the next few months randomly humming about CRISPY CHICKEN&#8230;FRESH LETTUCE&#8230;THREE CHEESES&#8230;FRESH DRESSING&#8230;WRAPPED UP&#8230;IN&#8230;A&#8230;TASTY&#8230;FLOUR&#8230;TORTILLA&#8221;</p>
<p>Watch the Ad below!</p>
<p style="text-align: center;"><iframe src="http://www.dailymotion.com/embed/video/xputaw" frameborder="0" width="480" height="270"></iframe></p>
<p style="text-align: center;">
<em></em></p>
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